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3 Things Small Businesses Need to Know About Google AdWords


Bigblock Solutions


September 14, 2018

An important role is played by Google AdWords to make your online marketing strategies a lot easier. In fact, it is one of the quickest and most productive ways to bring a huge amount of traffic for conversion. Although this will cost a bit up front, the PPC or Pay-Per-Click model it follows can give more benefits in the long run.

Creating an AdWords account is fairly easy, but there are a few things for you to keep in mind before you begin.


1. Set Your Budget

One of the commonly asked questions for marketers is, “How much should we plan to spend on our AdWords campaign?” By setting the budget properly for the AdWords account, you will easily prevent any over and under budget spending that could result in issues later on.

The great thing about Google AdWords is that the process is very flexible and highly adjustable. This lets users make budget decisions which fit their business needs best. Besides setting the daily and monthly budgets, the tool also lets you monitor and adjust all fluctuations in your website traffic so that you won’t go over your monthly budget.

With a proper budget in place, you can start creating a successful advertising campaign with risking your other business functions.


2. Identify the Right Keywords

In order for you to select the best keywords for your business, you must first need to consider the four different types of keyword matches present:

Broad Match – This is the default match type which shows your ad to a wider range of people with respect to search queries that have close variations and similar phrases.

Broad Match Modified – This is similar to the broad match setting but with a slight restriction. These keywords have a “+” sign before them, giving users the option for more control over the broad match type keywords.

Phrase Match – The user’s ads will be displayed when the keywords contain the phrase in the search query of visitors. This setting maximizes relevant clicks, resulting in better conversions.

Exact Match – For this match type, the ads will only show up if a searcher types the exact keywords you have chosen. Choosing this setting will give you maximum control over the display of your ads.

Choosing strong keywords relevant to your business can give you a lot of clicks, better conversion rates, and improved ROI. As you conduct keyword research on your site, try to locate keywords from the point of view of the user. Once you start bidding on these keywords, keep the campaign budget in mind, so you don’t spend too much.


3. Draw More Customers

While the other digital marketing platforms out there may take time to deliver your desired results, Google AdWords can give immediate outcomes if done correctly.

Besides properly selecting your keywords, be sure that your advertisements are attractive and clean so as to draw more potential customers. Make your headlines catchy and the intent of your descriptions clear. The call to action or CTA in your ads should also be simple and strong to encourage users to take action.

You may also test different styles for your ads to find out which one will give the best conversion rate. If you identify a certain phrase performing better than others, take advantage of it. Finally, avoid misleading your customers by giving them something you actually don’t handle. The last thing that you want to do is to create a negative impression on your business.


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