4 Reasons Why SEO is Important for Your Business
One of the most misinterpreted and misunderstood terms in the world of marketing is search engine optimisation or SEO. The unfair characterisation of SEO as a type of alchemy in the past ten years have caused many business people to devalue its importance as part of a solid and good marketing plan for small and medium-sized businesses.
This is quite unfortunate because SEO is actually a very viable outlet for marketing which could bring businesses more qualified customers and leads. Furthermore, studies have revealed that SEO can get a better ROI than the other forms of marketing such as print ads and TV.
But like any marketing approach, SEO isn’t magic, but it gives a business visibility, high ROI, web traffic, branding, credibility and insight into the behavior of their customers.
SEO is Great for Branding and Visibility of Any Business
You want to appear as high in the search rankings as much as possible when people are searching for products and services related to what you offer. But there are more reasons to this than simply wanting people to click through and go to your website.
As a matter of fact, there is more value to it than just appearing in top search results for terms that are directly related to your company. For example, most searchers aren’t just doing their queries once, click on a few websites and are done. People search, click on several websites, edit their search terms and then search again. They will continue to hone their search terms until they find what they need.
But what does this mean for your website? This means that you can continually show up in all search results and gain more mindshare with each potential customer. There are good chances that they will eventually click through your website. Since you are displayed in the search results, they will trust you a lot more than others who are further down the line.
SEO Gives Business Credibility
You may not be aware of this, but as a searcher, we tend to make mental notes of rankings for the terms that we enter into search engines. In the minds of consumers, the ranking is a vote of confidence saying that your business is relevant.
Back in the golden days of the yellow pages, you wouldn’t look for a plumber at the seventh page of the listings. Like most people, you start at the first page and work your way down until you find what you need. Customers may not realise this, but the higher the search rankings of your website, the more you become credible in their eyes.
SEO Brings in Web Traffic
Although traffic by itself will not bring you any money, would you rather set up your storefront in a deserted alley or right in the middle of a busy market? The people that walk by the market aren’t making you any money, but there is a better chance that they will eventually become your customers.
The great thing about this is that the people arriving at your website are, most of the time, qualified leads. They were in the area searching for businesses just like yours until they found you. This means that they have an interest or a need already for the products or services that you offer.
SEO Gives One of the Best ROIs in Advertising
Compared to any form of traditional offline advertising, SEO rewards its practitioners with a higher return on investment. The reason for this is because SEO is an inbound marketing strategy. This means that it lets you market to people when they are searching for products and services that your business provides.
You don’t have to interrupt them watching their favorite TV show, nor do you take up any space on a page where they are reading a news article. Your business shows up to them when they are searching for companies like you.
There’s no need to convince them that they need your product or service, you simply have to convince them that you are the right business to buy from. In other words, half the battle has already been won by using SEO even before it starts.
Does your website or business employ a search engine optimisation program as part of its digital marketing strategy? If not, you are missing out on a lot of potential clients.
We at Big Block Solutions specialise in SEO and digital marketing strategies. Give us a call or send us an email to learn more about how we can help you.