How to Keep Up with the Voice Search Revolution
The voice search revolution is here, and if you have not yet integrated this into your SEO strategy for this year, then you better be quick about it.
Last year, about 33 million voice search devices were in circulation, and around 40% of adults use these on a daily basis. In fact, the voice search tool of Google received more than 35 times search queries in 2016 compared to when it launched back in 2008.
With smart virtual assistants such as Cortana, Google Assistant and Siri leading the way, using a smartphone to ask questions is more than viable nowadays. Even homes have started integrating Google Home and Amazon Echo to have smart assistants that queue for voice commands.
So what would this mean for the SEO of a website? Let’s take a look at a few ways you can start optimising your pages to help rank high for the voice search revolution.
Enhance Your Local SEO First
A huge percentage of users who search using voice are searching for information about a business, which is why it is more important today to start optimising for local SEO. One of the ways you can do this is by making sure your Google My Business page is kept updated; having the right address, opening hours and contact details listed.
Improve Your Site’s Loading Speed
Since voice search is nearly exclusive for mobile searching, it is, therefore, crucial that a website is optimised for mobile as well. A website that’s not will cause harm in its rankings with a high bounce rate from users. A page that loads in eight seconds is more likely to suffer from visitors that leave right away compared to a website that will load in just a second.
Target Featured Snippets
When answering queries through voice search, Google Assistant and Google Home read out the featured snippets to the user. That is why it would make sense to invest in targeting this position.
Although there is no sure answer as to how one can obtain this top spot, there has been much research done on figuring out how. The tips below can be taken as a sort of guideline when you write content for your brand online.
· Provide Brief Answers – It is important to keep your answers short and not put out a lot of jargon that people don’t understand. Google is aiming to give its users the best answer, and that is why it is important that you make yours as clear and easily understood as possible. Providing answers in bullet-form can work well in featured snippets.
· Provide Answers to Specific Queries – Find the questions that are commonly asked on a chosen subject and answer specifically. You can use this as the basis for creating the copy that you want. Including the question as your second heading and providing the answer below that works well.
· Ensure You Write Interesting and Engaging Copy – The majority of the featured snippets are obtained from pages that rank within the top 10. This is the reason why you need to make sure your pages are optimised, content is engaging, and your link building is on point.
For 2018, businesses will need to start investing in the voice search revolution and how they can keep up with the times. The market continues to grow and is estimated to reach $601 million by 2019. If you fail on optimising your site now, you will surely be missing out on a lot of traffic in the long run.