Advantages in Using an API for Your Business
The technology that allows and handles the interaction between connected online services is what we call an API. Some examples of such interactions can be in the form of:
· Pulling of share price data from the stock exchange into a site
· Facebook’s ability to share what users have listened to recently from Spotify
· How Dropbox provides user files through to another service
If you’re wondering how an API can benefit your business, take a look at some of these reasons below to learn more.
Better Conversion Rates and Site Loyalty
Let’s take travel companies as an example of this having key destination pages on their website. These pages would have some description of the place together with some images. An ideal scenario here would be for a consumer to find this page and make an enquiry about a place or book directly with your firm. But before doing this, most people would want to understand about a place first before moving forward and to get this info they will have to go elsewhere. At this point, you may have already lost your potential customer.
For websites that have an API, you can empower your site with the latest data on each page. Your site would be able to pull weather reports, currency exchanges and even flights from a travel provider without your customer having to go anywhere else. The main benefit, in this case, is that an API will give live data to your visitors.
Strengthen Lead Generation or CRMs with Social Insights
Businesses that are active will try to manage their social media presence and customer database for marketing or loyalty, but they are not usually done together. Using the right APIs, you will be able to operate a database that is more holistic and uses social signals to match social media profiles with email addresses. You can then cross-check these profiles to get a better understanding of who is engaging with your brand across various marketing touch points.
Your Business Can Benefit from Remote Storage
There are many businesses today that are using cloud storage to keep their files. Amazon, Apple, Microsoft and Google all provide consumer level file storage together with Box.net and Dropbox providing business services. If your company relies heavily on storing files or providing users with a space for their policy documents, itineraries or images, then using an API for cloud storage might be suitable for your needs.
As business owners, there are many benefits from having an API today. We can help you create an API that suits your needs. If you want to learn more, feel free to send us a message now!
If you’re not sure if you need an API for your business, share with us your business requirements, and we will see which opportunities your business can take advantage of.