October 3, 2018
These are some of the most common pain points for small business digital marketing and how to overcome them.
Branding is one of the most important aspects of any business even for startups and small businesses. Try these simple but cost-effective brand strategies proven to boost your reputation online.
Over the course of history there have been hundreds of thousands, if not millions of wildly successful entrepreneurs. The stories of these enormous successes are inspiring and educating.
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This article shares sales strategies and action plan to apply simplistic notions to the realities of managing a project given a large number of customers, managers, new products committees, and purchasing agents.
With limited funds and so much to think about when founding and running a startup, UI development can often be the last thing on the minds of many startups and small businesses. Nonetheless, these days great UI is no longer simply the differentiator between a new startup and its more advanced competition, it's a necessity.
If you are starting up a business and you want to strategize your online sales process cycle, here are 4 simple things you have to do.
Get to know more about Enterprise Software (ES) implementation and advantages of data warehouse with this article.
User experience design is all about striving to make users answer “Yes” to all of those questions. This article aims to familiarize you with the benefits of a good UX design and why it's so attainable for startups and small businesses.
Today, small businesses are transforming their Application Programming Interface from internal technology artifacts into valuable strategic tools. With this article get to know more about API - a better way to encapsulate and share information and enable transaction processing between elements in the solution stack.
Determining website cost can be tricky especially for small business owners, so we put together our 2016 guide on how much a website really costs.
A quick overview of the ins and outs of getting web work done as a small medium business (SMB) — as always, with tight budgets in mind.
Web analytics is necessary to determine whether or not you're hitting your digital marketing objectives used for future development of your web strategy so you can have a continous improvement of your websites' user experience.
Instagram Stories offers brands an opportunity to show its audience an ‘everyday experience’ but will consumers care? Only if it’s interesting enough, says Hugh Stephens.
Curating your online presence and developing your online professional presence is of utmost importance through both social and professional networking site. Here are some guidelines to planning and managing your own digital footprint.
If you watch a lot of Facebook Live broadcasts, get ready to see some ads.
Read these 10 UI design fundamentals and meet your user's requirements to ensure that the interface has elements that are easy to access, understand, and use to facilitate those actions and eventually result in user engagement.
Online brand management helps you stand out from tough competition. Here's seven DIY brand strategies to boost your online presence.
Video is widely used in today's web design and is one of the most powerful tools of visual communication. This article will give you tips on how to get started in creating an engaging video that will create high user engagement with your customers.
Data Visualization is a vast space of benefits and with tons of players. I have tried to include the best tools here irrespective of whether it's pricey or free.
Improving a business’ e-commerce can prevent a small retailer from falling behind their competitors and provide new sources of revenue as more and more consumers choose to shop online. So what does the future of e-commerce look like for small businesses? Smarter, faster and extremely promising.
Today’s enterprise solutions are complicated according to the rapid change in business needs. The agile methodologies which are adaptable to change, people-oriented, speedy and responsive are well suited to software development project. However, you should consider which agile methods are beneficial for the company or some specific projects and select different agile methods for different projects or just customise any features that match the condition of the company and the projects.
Agile UX design environments allow teams to work with more speed and efficiency.Thus, implementing Agile UX Design and enhancing the process involves a learning curve that your whole team has to go through. Here are some tips on how to go about it.
Companies need to design their marketing operational processes that make use of data and analytics to their insights, decisions and actions. To overcome being perplexed with seemingly complex cross-functional workflows and systems, and to be able to coordinate all the customer-facing touch points, marketers should upgrade their skills by cross-training, such as taking courses in marketing analytics, spending time with data scientists, IT pros, etc.
This article we share with you a roundup of our best picks of app makers for small business and beginners to help you with creating professional-looking apps without having any coding skill.
Knowing how to build a trustworthy website is absolutely necessary so that your potential client will be at confident in dealing with you. Otherwise, most of your efforts will be wasted. But don't you panic because I’m going to share with you 20 simple actions you can take to get started.
Customer loyalty is a key to motivating factor with customers, improves profitability, and drives the business competitiveness in this digital world. You may use business models above to best determine when the profitability of the customer is more than the customer acquisition price.
Companies are practising nowadays the incorporation of the specifications of products and services within their electronic procurement systems limiting an employee’s capability to buy a laptop computer on a certain brand with specific features, capacity, memory and software. Get to know more about E-procurement through this article.
Here's an article that helps you develop a succesful brand, help you have a new perspective on branding and motivates you to work toward building a strong image for your brand in the market.
This article discusses brand strategies for start-ups and very basic guidelines about what makes a good Brand Strategy.
Thanks to new technologies, building a good business, product and project models are faster and easier than it used to be. What used to take six months to a year can now be given the right information take just a day, a week or a month. Here are five tips experts share on business analytics.
Here's how to get higher positioning and organic traffic using SEO knowledge, strategies and tools.
Brand building and brand management are only for big businesses with millions to invest. Wrong. Why? Read on.
Advertisers manage their online advertising projects which include bidding on keywords that readers in Google and Bing might enter when they look for products or services. This gives the advertiser the opportunity for their online ads to appear alongside results for those search queries. This means that it is imperative for advertisers and/or online marketers to make use and effectively manage their time and resource allocation.
Building loyalty and retention, cross-selling related goods and services, broadening offerings to fulfil more of customers’ needs—all are ways of adding to overall customer equity through public relations activities in social media.
Keep in mind that a good design will solve your problems and the problems experienced by your customers. Through simple navigation and usability, your design will attract the right audience and establish the trust that leads to further business.Here's a look at how we can use these steps to think strategically about a web design project.
CMS has become almost indispensable. It operates on the backend of your website, allowing you to manage the content and other facets of your website. So when looking for a single content system you should look for four crucial components. Know more...
At present, a number of tools are now being developed and expected to help out in search and analysis of log files. Get to know more about the benefits of network attached storage for your business with this article.
Companies explore new ways to manage, emphasising a long-run commitment to being customer-driven, marketing will have to reexamine its role. It is imperative to build on customer value management expertise to understand market dynamics.
Through the widespread distribution of digital media, users are free to copy and distribute but their use is limited unless he buys a license for its full use. Get to know more about digital rights and digital contents management.
The problem of web personalization has become very popular and critical with the continued growth of users of the Internet or the web making the availability of information a necessity. Since then click-through data was created to receive significant awareness in the measurement of similarity between the terms being queried in the community of web search.
Here are 10 actionable real estate marketing ideas to help you stay ahead of your competitors.
Time and resource allocation can offer the coverage and resource necessary for every project implementation and the sequential restrictions between operations that are linked by prior interaction. The following are tools that will help you fix your biggest project management problem.
The utilisation of the technology could reduce the effort, time and money associated with security policy implementation.Here's 5 simple steps to protect your tech investments.
DRM—its relationship with the copyright process, policy and infringement. But how's it going to affect your business?Get to know more about DRM. read on.
Here is a guide on strategic planning for small business made easy. It is also useful for organisations of all sizes looking for practical guidance on project planning.
Every business uses their websites to express themselves, so how are you going to make sure your voice is heard and your customers find what they need on your website? Read on...
Read this article and get to know how to get people to engage with you in your social media.
As a startup business, the decision to keep an in-house web design team can be difficult and costly. This article provides insight to determine if outsourced web design is for you.
There are many factors that makes business owners hesitate when hearing the word outsourced. Here are some expert tips how you can overcome your fear of hiring web developers outside of your company.
Did you know that about 95% of Google's revenue comes from advertising? That's how successful Google Adwords can be. Find out how your small business can leverage this platform starting now!
This article will discuss the reasons why HTML5 is growing in popularity for developers when creating mobile apps today.
Even though it's still 2018, we're trying to look into the future and see how content marketing may turn out to be two years from now.
2018 is the year that you should improve your content for your digital marketing approach. Here are a few (but important) reasons why!
Google analytics helps one keep track of their search engine optimisation. Here are some important tips how!
Content writing is not an easy task, especially since it needs to be maintained. That is why outsourced content writing services are available today.
Take a look at the top digital marketing strategies that small business owners should consider in 2018.
Having a website is like having a 24/7 marketer who will peddle and advertise your brand to your potential customers. Read these important reasons why businesses today should own a website!
There are numerous advantages when you hire a third-party service provider over an in-house team. Check out these reasons why outsourcing is great for SMB and even startup companies now.
You might be wondering what the trend is with companies switching to outsourcing their needs especially when it comes to web design and development. Read this article to find out what their main reasons are for doing so!
For those who already have a concept of a mobile app in mind and are deciding to have one developed, consider these factors first before jumping in to make sure that you have everything checked out!
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